Most visitors to Eritrea will notice that Toyota is a quite well established brand in the country, because a variety of models such as land cruisers, lorries or buses are dominating the streets of major towns. Toyota has in recent years specialized on producing cars made for road conditions such as in Africa or the Middle East.
There are two manufacturing sites on the continent, one in South Africa and the other in Kenya, which combined with overseas imports assure the supply to the market. The distribution is managed by associated partner companies in 27 African countries, which then take care of the marketing, sales and maintenance of Toyota cars .
In Eritrea Toyota is marketing the following models:
The associated partner of Toyota in Eritrea is the Anberbeb Share Company ASCO) in the capital Asmara. The company is also running a garage, which next to general dealer activities, offer a leasing and rental service for vehicles. Eritrea belongs to one of the small markets such as Toyota in Djibouti, with annual car sales remaining below 1000 cars and therefore, has been excluded by Toyota from the statistic below. The biggest markets in terms of car sales are South Africa, Algeria and Egypt according to the Toyota Regional Report 2005 (see graph).