Asmara beer sold online in Europe via liquor stores. Asmara beer sold online in Europe via liquor stores.

Asmara beer available at my local liquor store, my beer review

Eritrea’s only beer brand has been finally delivered to my local liquor store ahead of a very hot and exciting summer season.

Last week, to be precise, my first online acquired Asmara beer arrived in two boxes containing six bottles each.

With time to spare before the beginning of the Tour de France and the stage set for the first Eritrean riders to compete in “La Grande Boucle”.

After 24 years of independence and 5218 km distance between Europe and the brewery of my favorite African ale – Asmara beer has finally arrived at my doorstep.


Unlike the news about the deceptive labeled Beck’s beer that mislead US customers into believing it was made in Germany – we can be damn sure that Asmara beer was made in Eritrea.

Besides the bottle’s Springbok trademark and parts of the font printed in Geez – the glue holding the tag on the bottles was reaffirming its African identity.

“Let me put it this way” a friend said. “Look at the glue it is smeared around the label and the paper tag crumpled and covered with dust on some of the bottles – it must have come straight from Eritrea!”

The beer is available in brown 33cl bottles with a labeling that promises a taste of Africa. The main drawback: Its three times more expensive than other export beers.

Asmara beer has its origins in the 1930s and was founded by the Italian Melotti Family during the colonial period in Eritrea.

By Ermias Tewelde

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